cvs-pharmacy-logo.png
 
 
Screen Shot 2018-11-28 at 2.38.28 PM.png
Screen Shot 2018-11-09 at 10.46.35 AM.png
Screen Shot 2018-11-09 at 10.46.48 AM.png
beauty-unaltered-87864636.jpg

Did you know that in 2018, CVS made a commitment to not alter its beauty imagery? Well they did! And that is something I can really get behind. Personally, I prefer my images to be mostly unretouched anyway. I like the aesthetic of people being less retouched, or not retouched at all, because people can tell—at least sub-consciously—what looks real and what doesn’t. We aren’t made of plastic, and yet I’m bombarded by ads of plastic-looking “people”. People have pores. And freckles. And unique features. It’s worth celebrating instead of hiding!

It was a pleasure to be a part of a project, and a brand, that represents the authenticity and diversity that surrounds us. Click the link above to go to the CVS “Beauty In Real Time” mini-zine for November 2018, and see below for some of my personal faves. Over two days, we captured Images, GIFs and Video. Check it out!

~ Austin

 
 
Screen Shot 2018-11-27 at 4.26.51 PM.png
SelfCare_FreemanManuka0075_GIF.gif
Mascara_Angelina_10542.jpg
02_Mascara_Fatuma_0151.jpg
SelfCare_Fatuma_Umi_11044.jpg
03_Mascara_Umi_0444.jpg
Matte_Nails_All_0177.jpg
Screen Shot 2018-11-27 at 4.21.04 PM.png
Matte_Nails_Fatuma11786.jpg
SelfCare_GarnierSkinActiveBomb0094.jpg

Team Cred:

Photographer: Austin Huck

Producer: Cassie Huck

Production Assistant: Sarah Storrer

Photo Assistants: Sasha Greenhalgh, Jason Pietroski, Kyle Normandin

Digital Tech: Chris Valites

HIVE.Drone: Billy Raad

Wardrobe: Taylor Greeley

Wardrobe Assistant: Kelly Michaud

Props: Sierra Baskind

Props Assistant: Taira Robles

Hair and Makeup: Liz Washer

Hair and Makeup Assistant: Erica Morales

Manicurist: Hahn Phan

Stylist and HMU Agency: Ennis Inc.

Talent: Angelina Hoyos (Wilhelmina), Fatuma Yusuf (Wilhelmina), and Umi Akiyoshi (Stetts)

Agency: Digitas (Boston)

Client: CVS Pharmacy

Comment