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CVS Beauty in Real Time

 
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Did you know that in 2018, CVS made a commitment to not alter its beauty imagery? Well they did! And that is something I can really get behind. Personally, I prefer my images to be mostly unretouched anyway. I like the aesthetic of people being less retouched, or not retouched at all, because people can tell—at least sub-consciously—what looks real and what doesn’t. We aren’t made of plastic, and yet I’m bombarded by ads of plastic-looking “people”. People have pores. And freckles. And unique features. It’s worth celebrating instead of hiding!

It was a pleasure to be a part of a project, and a brand, that represents the authenticity and diversity that surrounds us. Click the link above to go to the CVS “Beauty In Real Time” mini-zine for November 2018, and see below for some of my personal faves. Over two days, we captured Images, GIFs and Video. Check it out!

~ Austin

 
 
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Team Cred:

Photographer: Austin Huck

Producer: Cassie Huck

Production Assistant: Sarah Storrer

Photo Assistants: Sasha Greenhalgh, Jason Pietroski, Kyle Normandin

Digital Tech: Chris Valites

HIVE.Drone: Billy Raad

Wardrobe: Taylor Greeley

Wardrobe Assistant: Kelly Michaud

Props: Sierra Baskind

Props Assistant: Taira Robles

Hair and Makeup: Liz Washer

Hair and Makeup Assistant: Erica Morales

Manicurist: Hahn Phan

Stylist and HMU Agency: Ennis Inc.

Talent: Angelina Hoyos (Wilhelmina), Fatuma Yusuf (Wilhelmina), and Umi Akiyoshi (Stetts)

Agency: Digitas (Boston)

Client: CVS Pharmacy

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Paramount Ranch: My unknown Farewell

In April this year, I met up with HIVE.MUSE Tara Blanchard at Paramount Ranch. Literally today I heard the news that the ranch was destroyed in the Woolsey Fire. Paramount Ranch held so much history spanning 100 years, and hosted legends like Gary Cooper and Marlene Dietrich, and was the set for more recent projects like “Dr. Quinn Medecine Woman” and “Westworld”. This project takes on new meaning as I think of the 100k acres that were destroyed, and my heart goes out to the many people who have been affected, and the brave men and women of Cal Fire.

Photo and Video: Austin Huck
Model and Stylist: Tara Blanchard
Music: “Le temps de l’amour” by Françoise Hardy

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Credits

Photography and Video: Austin Huck
Styling and Model: Tara Blanchard
Music: “Le temps de l’amour” by Françoise Hardy


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Life Is Good Co: Holiday Catalog 2017

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2 Days in Machiasport, ME

(one unforgettable shoot)

All our clients are our favorite clients, but some clients send us on trips deep into Maine for a week of adventure, awesome locations, and of course a great crew.

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BTS Video and Photos by Sasha Greenhalgh

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