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CVS Beauty in Real Time

Did you know that in 2018, CVS made a commitment to not alter its beauty imagery? Well they did! And that is something I can really get behind. Personally, I prefer my images to be mostly unretouched anyway. I like the aesthetic of people being less retouched, or not retouched at all, because people can tell—at least sub-consciously—what looks real and what doesn’t. People have pores. And freckles. And unique features. It’s worth celebrating!

It was a pleasure to be a part of a project, and a brand, that represents the authenticity and diversity that surrounds us. Digitas and CVS were also awesome collaborators and tons of fun to work with. Click the link above to go to the CVS “Beauty In Real Time” mini-zine, and see below for some of my personal faves and BTS video.

~ Austin

 
 
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Thank You!!!

TEAM:
Photographer: Austin Huck, HIVE.STUDIO
Producer: Cassie Huck, HIVE.STUDIO
1st Assistant: Kyle Normandin
HIVE.Drone and BTS Videographer: Billy Raad
Hair: Erica Morales, Ennis Inc.
Makeup: Kacie Corbelle, Ennis Inc.
Wardrobe: Taylor Greeley, Ennis Inc.
Wardrobe Assistant: Kelly Michaud, Ennis Inc.
Manicurist: Hanh Phan, Ennis Inc.
Talent: Jada DuBois, Model Club
Talent: Hailey Carlson, Maggie Inc.
Talent: Brendan Beaudoin, Maggie Inc.
Agency: Digitas
Client: CVS

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Ten Seconds in Tokyo

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First stop on our far east assignment was Tokyo. We only had 37 hours in Japan, which was just barely enough time to photograph the corporate assignment. The jet lag and FOMO was real with little time and so much happening everywhere. So I decided to wander and explore some iconic spots with model Emily Sakura. A great blend of street style photography and site seeing around Shibuya Crossing.

- Austin Huck

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Credits

Photographer: Austin Huck
Model: Katharina Knight
Hair: Eiki
Assistant: Chris Valites

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A Blade Runner Inspired Fashion Story

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Hong Kong

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While on assignment in Hong Kong I was inspired by the city, the different colors, textures, and people. The density and grittiness of the streets gave me a vision of the future. It made me feel like I was wandering through one of my favorite movies: Blade Runner. After connecting with stylist Kate Dyus, we created this fashion story with model Katherina Knight around the wet market in downtown Hong Kong Island.

- Austin Huck

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Credits:

Photographer: Austin Huck
Assistant: Chris Valites
Model: Katharina Knight
Stylist: Kate Dyus
Hair: Vincent S
Make Up: Hoby Wong

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CVS Beauty in Real Time

 
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Did you know that in 2018, CVS made a commitment to not alter its beauty imagery? Well they did! And that is something I can really get behind. Personally, I prefer my images to be mostly unretouched anyway. I like the aesthetic of people being less retouched, or not retouched at all, because people can tell—at least sub-consciously—what looks real and what doesn’t. We aren’t made of plastic, and yet I’m bombarded by ads of plastic-looking “people”. People have pores. And freckles. And unique features. It’s worth celebrating instead of hiding!

It was a pleasure to be a part of a project, and a brand, that represents the authenticity and diversity that surrounds us. Click the link above to go to the CVS “Beauty In Real Time” mini-zine for November 2018, and see below for some of my personal faves. Over two days, we captured Images, GIFs and Video. Check it out!

~ Austin

 
 
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Team Cred:

Photographer: Austin Huck

Producer: Cassie Huck

Production Assistant: Sarah Storrer

Photo Assistants: Sasha Greenhalgh, Jason Pietroski, Kyle Normandin

Digital Tech: Chris Valites

HIVE.Drone: Billy Raad

Wardrobe: Taylor Greeley

Wardrobe Assistant: Kelly Michaud

Props: Sierra Baskind

Props Assistant: Taira Robles

Hair and Makeup: Liz Washer

Hair and Makeup Assistant: Erica Morales

Manicurist: Hahn Phan

Stylist and HMU Agency: Ennis Inc.

Talent: Angelina Hoyos (Wilhelmina), Fatuma Yusuf (Wilhelmina), and Umi Akiyoshi (Stetts)

Agency: Digitas (Boston)

Client: CVS Pharmacy

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Paramount Ranch: My unknown Farewell

In April this year, I met up with HIVE.MUSE Tara Blanchard at Paramount Ranch. Literally today I heard the news that the ranch was destroyed in the Woolsey Fire. Paramount Ranch held so much history spanning 100 years, and hosted legends like Gary Cooper and Marlene Dietrich, and was the set for more recent projects like “Dr. Quinn Medecine Woman” and “Westworld”. This project takes on new meaning as I think of the 100k acres that were destroyed, and my heart goes out to the many people who have been affected, and the brave men and women of Cal Fire.

Photo and Video: Austin Huck
Model and Stylist: Tara Blanchard
Music: “Le temps de l’amour” by Françoise Hardy

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Credits

Photography and Video: Austin Huck
Styling and Model: Tara Blanchard
Music: “Le temps de l’amour” by Françoise Hardy


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